Sociologist by trade, turned Creative/Copywriter with 15+ years of experience in advertising and communication. I work with a wide range of agencies and clients. Give me the brief and I’ll get it done. Solo or as a team. 

I’ve recently worked with agencies like Publicis, D8, Le Pub, Natwerk, Portland&Benjamin, Happify Stockholm and Studio Ryoko. Direct clients include Cultuurfonds, Bever, MyWheels and Stichting de Buurt. 

Beyond campaigns and copywriting, I help organizations sharpen their creative strategy — from brand positioning and payoffs to developing tone-of-voice guides. Recently for NPO Start (2025), MyWheels (2024), Bever (2024) and Stichting de Buurt (2023).