Of course it matters what you say. And to whom. You want to communicate something. Your service or the benefit of your product. More sympathy for your brand or just plain information. But hów you say it is even more important. That makes the difference between good and great. It's my job as a freelance copywriter to bring your message down to the core. Simplicity is the secret to succesful copy. My words inform, explain and entertain. Copy that works.